Privacy policy

Noon Theory Privacy Policy

Last updated: March 20, 2026

Noon Theory LLC (“Noon Theory,” “we,” “us,” or “our”) is here to provide a curated shopping experience. To do that, we need to handle some of your data.

Our store is powered by Shopify. By using our website and services (“Services”), you acknowledge that you understand how we collect, use, and share your information.

If our Terms & Conditions ever conflict with this policy, this document governs how your data is handled.

 

 

Data We Collect (And Why)

We collect information that identifies you or helps us operate the store effectively.

The Basics

  • Name

  • Shipping and billing address

  • Email address

  • Phone number

We need this to process and deliver your order.

 

 

The Money

  • Payment information (processed securely via third-party providers)

  • Transaction details

We do not store full credit card numbers ourselves.

 

 

The Account

  • Username and password (if applicable)

  • Saved preferences

This helps personalize your experience.

 

 

The Paper Trail

  • Products viewed

  • Items added to cart

  • Purchase history

This helps us improve what we offer and how we present it.

 

 

The Tech

  • IP address

  • Browser type

  • Device information

  • Site interaction data

This helps the site function properly, improve performance, and detect fraud.

 

 

How We Collect Information

Directly From You

When you:

  • Make a purchase

  • Create an account

  • Contact us

 

 

Automatically

Through cookies, pixels, and similar tracking technologies when you browse our site.

 

 

From Third Parties

We may receive information from:

  • Payment processors

  • Analytics providers

  • Advertising partners

 

 

How We Use Your Information

We use your information to:

Fulfill Orders

  • Process payments

  • Ship products

  • Handle returns and exchanges

 

 

Communicate With You

  • Send order confirmations and updates

  • Respond to inquiries

 

 

Marketing & Advertising

  • Send occasional emails or texts (if you opt in)

  • Show you ads that are more relevant to your interests

You can opt out of marketing at any time.

 

 

Improve & Secure the Site

  • Detect fraud and unauthorized activity

  • Improve site functionality and user experience

 

 

Legal Compliance

  • Comply with applicable laws

  • Respond to lawful requests

 

 

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Keep the site running properly

  • Remember your preferences

  • Analyze performance

  • Deliver targeted advertising

You can control cookies through your browser settings.

We also recognize Global Privacy Control (GPC) signals where required by law.

 

 

How We Share Information

We do not sell your personal information in the traditional sense.

We may share your information with:

Service Providers

Including:

  • Shopify (hosting and storefront)

  • Payment processors

  • Shipping partners

  • Analytics and marketing providers

These providers only use your data to perform services on our behalf.

 

 

Advertising & Analytics Partners

We may share limited data to help deliver relevant ads and measure performance.

Depending on your location, this may be considered “sharing” under certain privacy laws.

 

 

Legal & Business Transfers

We may disclose information:

  • To comply with legal obligations

  • To protect our rights

  • In connection with a business transaction (e.g., merger or sale)

 

 

Shopify

Our store is hosted by Shopify, which collects and processes personal information as part of providing its services.

Shopify may use your data across merchants to improve its platform.
You can review their Consumer Privacy Policy for more details.

 

 

Data Retention & Security

We retain your information only as long as necessary to:

  • Provide our services

  • Maintain your account

  • Comply with legal obligations

No system is 100% secure, but we take reasonable steps to protect your data.

You are responsible for keeping your account credentials secure.

 

 

International Data Transfers

Your information may be processed outside your country, including in the United States.

Where required, we use appropriate safeguards such as Standard Contractual Clauses for transfers from the EEA or UK.

 

 

Your Rights

Depending on where you live, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Opt out of targeted advertising

  • Limit or object to certain data uses

We will not discriminate against you for exercising these rights.

To make a request, email us at customercare@noontheory.com.
We may need to verify your identity before fulfilling your request.

 

 

Children’s Privacy

Our Services are not intended for individuals under the age of majority.

We do not knowingly collect personal information from children. If we become aware that we have done so, we will delete it.

 

 

Third-Party Links

If you leave our site via a link, you are subject to that site’s policies—not ours.

We are not responsible for third-party privacy practices.

 

 

Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted here with an updated “Last updated” date.

 

 

Contact

Email: customercare@noontheory.com